Betsy Woodworth

About

b. 1986, HK.

 

As an experienced graphic designer and current Master of Public Health candidate at Boston University, I bring a unique balance of creativity and analytical insight to every project. With years of experience leading large-scale brand identity, design system, and visual communication projects for national clients—including Hilton, Marriott, and UT Austin—I’m passionate about design that not only looks beautiful but communicates meaning with clarity and purpose. My work has been recognized with honors such as the Titan Brand Awards, Cannes Lions, and American Advertising Awards for excellence in branding and visual identity. Now, as I pursue my graduate studies in epidemiology and biostatistics, I’m exploring the intersections of sex, sexuality, and gender—applying data-driven and design-informed approaches to issues of sexual violence, trauma, and mental health. This fusion of design thinking and social science continues to shape my approach to creative work grounded in empathy, strategy, and meaningful impact.

She/Her

betsymwoodworth@gmail.com

Résumé

Selected Clients:
Hilton · Marriott · White Lodging · Pacific Hospitality Group · HRI Lodging · Xperience Restaurant Group · UT Austin School of Architecture · StarMed Healthcare · The Edes / Cura / Véra · Hyatt

Awards:
Wilmore Funeral Home — Cannes Lions, Gold Lion & Silver Lion
Wilmore Funeral Home — American Advertising Awards, Gold & Best of Show
The Edes / Cura / Véra — TITAN Brand Awards, Gold Award for Best Visual Identity (Best Brand Identity)
The Edes / Cura / Véra — International Visual Identity Awards, Gold Winner