Betsy Woodworth

About

b. 1986, HK.

 

As an award-winning graphic designer and current Master of Public Health candidate at Boston University, I bring a unique balance of creativity and analytical insight to every project. With years of experience leading large-scale brand identity, design system, and visual communication projects for national clients—including Hilton, Marriott, and UT Austin—I’m passionate about design that not only looks beautiful but communicates meaning with clarity and purpose. My work has been recognized with honors such as the Titan Brand Awards, Cannes Lions, and American Advertising Awards for excellence in branding and visual identity. Now, as I pursue my graduate studies in epidemiology and biostatistics, I’m exploring the intersections of sex, sexuality, and gender—applying data-driven and design-informed approaches to issues of sexual violence, trauma, and mental health. This fusion of design thinking and social science continues to shape my approach to creative work grounded in empathy, strategy, and meaningful impact.

She/Her

betsymwoodworth@gmail.com

Résumé

Clients:
Marriot, White Lodging Group, Hilton, Pacific Hospitality Group, Xperience Restaurant Group, UT Austin School of Architecture, HRI Lodging, APPA, Savona, Sextro, Starmed Healthcare, PizzaInn, &Pizza, Piedmont Promise, and Daniel Stowe Conservancy

Awards:

The Edes, Vera and Cura
2025 TITAN Brand Awards GOLD Winner
Best Brand Identity - Best Visual Identity

Wilmore Funeral Home
Cannes Lions 2022 Gold Lion
American Advertising Awards 2022 Gold & Best of Show