NEST, Homespun, Friendship Market and The Lobby Bar

Remaining Signia by Hilton Atlanta Food & Beverage Outlets

The Signia by Hilton Atlanta team came to Tenderling to create visual identities for all six of their food and beverage outlets within the hotel, ranging from a signature Italian restaurant, to a sports bar, to a grab-and-go market. Each outlet is based in strong concept and form-making, creating unique identities seen nowhere else in the city of Atlanta.

The following outlets are the remaining four out of six outlets.

**All imagery in the presentations are for reference only.

Creative Directors: Penny Moore, James Moore; Copywriter: Emily Seddon; Lead Senior Designer: Betsy Woodworth; Senior Designer: Mallory Cheatham; Designers: Jia Gordon, Cara Smyrl; Design Studio: Tenderling

For The Lobby Bar at Signia, I got the opportunity to step away as the design lead and rather serve as a mentor to another senior designer on how best to lead a team of creatives on a branding project. This presentation does not include my direct creative, but rather felt important to include as it was an opportunity to guide another designer on leadership and process.