NEST, Homespun, Friendship Market and The Lobby Bar

Remaining Signia by Hilton Atlanta Food & Beverage Outlets

The Signia by Hilton Atlanta team came to Tenderling to create visual identities for all six of their food and beverage outlets within the hotel, ranging from a signature Italian restaurant, to a sports bar, to a grab-and-go market. Each outlet is based in strong concept and form-making, creating unique identities seen nowhere else in the city of Atlanta.

The following outlets are the remaining four out of six outlets. As the Design Lead on all but The Lobby Bar, I was given the opportunity to lead a team of creatives from beginning to end.

**All imagery in the presentations are for reference only.

Creative Directors: Penny Moore, James Moore; Copywriter: Emily Seddon; Lead Senior Designer: Betsy Woodworth; Senior Designer: Mallory Cheatham; Designers: Jia Gordon, Cara Smyrl; Design Studio: Tenderling

For The Lobby Bar at Signia, I got the opportunity to step away as the design lead and rather serve as a mentor to another senior designer on how best to lead a team of creatives on a branding project. This presentation does not include my direct creative, but rather felt important to include as it was an opportunity to guide another designer on leadership and process.