Betsy Woodworth
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Wilmore Funeral Home

 Wilmore Funeral Home Pro-Vaccination Campaign

This mobile billboard drove around for 6 hours during the Panthers/Saints tailgate on September 19th, 2021. WilmoreFuneralHome.com drives users to a website where they can quickly and easily get the Covid vaccine. The results? StarMed had a 22% increase in vaccine appointments the week after our stunt, compared to the week prior.

Creative Director: David Oakley; ACD/CW: Mary Gross; Designer: Betsy Woodworth; Photography: Laura Beebe; Agency: BooneOakley

Awards:

Gold Lion at the Cannes Lions 2022
Client: Starmed Healthcare
Title: Wilmore Funeral Home
Agency: BooneOakley
Role: Designer

Gold & Best of Show at the American Advertising Awards 2022
Client: Starmed Healthcare
Title: Wilmore Funeral Home
Agency: BooneOakley
Role: Designer

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